For independent schools

Win your area.
Boost enrolments.

We help independent schools attract, manage and convert more prospective families.

One school, one area

One school per area

7 areas are open right now. At Kings College in northern Johannesburg we are bringing families in at R78 an enquiry, and for the first time the school can say which advert produced which family.

Google Ads · 27 Aug to 14 Sep 2026

Why schools cannot do this themselves

We get it,
and it's hard.

Schools aren't just competing for attention. They're competing for families, managing enquiries and trying to connect marketing with enrolments.

Paid search is a profession. Local SEO is a profession. Marketing automation, analytics, creative production and admissions software are four more. No school employs all six, and no school should.

But the skills are only half of it. Someone still has to know which technology is worth buying, how to wire it together so the numbers mean anything, when to advertise for an Open Day, how to respond when it works and what should be happening in March that is different from August.

That is experience, not effort. It is the part you cannot hire your way out of with one person, and it is the part that quietly decides whether any of the rest of it works.

Why school marketing is hard

  1. 01

    More choice

    Families have more school choices than ever.

  2. 02

    More competition

    Schools are competing for the same families.

  3. 03

    Unclear results

    Marketing activity doesn't always translate into enquiries.

  4. 04

    Missed follow-up

    Good enquiries can be lost when follow-up isn't consistent.

  5. 05

    Hard to track

    Schools often don't know which marketing channel actually produced an enrolment.

  6. 06

    Limited time

    Admissions teams are busy managing families, applications and day-to-day school demands.

  7. 07

    Disconnected teams

    Marketing, admissions and follow-up can operate separately.

The problem isn't one thing.It's how everything connects.

What you get

How we help your school grow

  1. 01

    Find the right families

    We identify the families and geographic areas most relevant to your school.

  2. 02

    Get your school in front of them

    We put your school in front of the right families through targeted paid media and local search.

  3. 03

    Turn interest into enquiries

    We make it easy for prospective families to find the right information and take the next step.

  4. 04

    Measure what is working

    We track where enquiries come from and what your marketing is actually achieving.

  5. 05

    Optimise every month

    We use the data to improve campaigns, audiences and budget allocation over time.

The how

The winning equation.

Better ads. Better search. Better follow-up. Better care.
Add it up, and more families enrol.

=
Win your area
Better ownership
Account owner

One person, fully on your side. They know what needs to happen in March that is different from August, and they make it happen without you having to ask.

Better follow-up
Software

Granite, built specifically for a school's admissions office. Every enquiry lands in one place the second it arrives, on your forms and on WhatsApp, and gets a reply before the family even thinks about looking elsewhere.

Better ads
Local paid media

Google Ads aimed straight at the suburbs you draw from, turned up around your Open Days when it matters most.

Better search
Local search

Showing up first when a parent two suburbs away searches tonight, and a clear picture of exactly where your competitors are beating you so we can close the gap.

Better presence
Social media

A presence that makes your school look as good online as it feels in person, posted every week, all year, without it eating anyone's time.

Better care
Nurturing families

Every family gets the red carpet, start to finish. Nobody slips through, nobody feels forgotten, and every experience reflects well on the school.

Better numbers
The number

Every enrolment traced straight back to what worked. Clear numbers, every month, so next term's spend is a decision instead of a guess.

Enrolments
Boost enrolments

See where your school stands

Score your school.
8 questions in
80 seconds.

See how well your school is turning interest into enrolments.

Answer 8 quick questions about what happens when a family finds your school, makes an enquiry and moves through your admissions journey. Answer based on what happens today, not what you hope happens.

  1. Found

    Can the right families find you?

    01

  2. Captured

    Does every enquiry reach the right place?

    02

  3. Answered

    How quickly does a family hear back?

    03

  4. Guided

    Does someone keep the family moving?

    04

  5. Counted

    Can you see what actually produced the enquiry?

    05

Score your school · Question 1 of 8

A parent fills in your enquiry form at 21:41 on a Sunday. When does she hear back?

Answered0 / 8

Pick the answer that is true today, not the one you are working towards.

No preparation needed. No right or wrong answers. Just an honest snapshot of where your school is today.

Our ed-tech platform

The first ed-tech software built for school admissions.

There is software for selling insurance, software for managing businesses, and spreadsheets for everything in between. But most schools are left trying to manage admissions across disconnected tools.

So we built an Ed-Tech platform for how school admissions actually work, from the first enquiry to enrolment.

Granite

Admissions

  • CRM
  • WhatsApp bot
  • Enquiry forms
  • Automated follow-up

Slate

Paid media & local search

  • Targeted paid media
  • Local search
  • Competitor visibility

Quartz

Publishing

  • Content planning
  • Multi-channel publishing
  • Creative approvals

Chalk

Website & hosting

  • Fast, reliable hosting
  • Interactive websites
  • SEO & GEO ready
  • Modern web technology

What you get

Have a look.

Not a list of services. The things you will actually see and use.

  • A CRM board showing every enquiry, what stage it is at, and how long it has been waiting.
  • Enquiry forms on your own website, feeding straight into the admissions board instead of sitting in an inbox.
  • Automated WhatsApp replies going out to every enquiry, day or night, in your school's voice.
  • Paid advertising in your area, run through your own advertising account, so you can see exactly where your budget is going.
  • A local SEO view showing where your school appears in local searches and how you compare with nearby competitors.
  • Social media planned, approved and scheduled a term ahead, so your school's presence stays consistent without adding to staff workload.

How it runs

Five funnel stages.

Most schools manage the first one and hope. The families go quietly in the other four.

  1. FoundThe parents looking find you, not the school down the road.
  2. CapturedEvery enquiry, from every channel, lands in one place the moment it arrives.
  3. AnsweredEvery reply is automatically answered. Mornings, nights and even holidays.
  4. GuidedEvery family gets the same great experience. None fall through the cracks.
  5. CountedEvery new family traced back to the channel that brought them in.
Reaching families
Found
Captured
Looking after them
Answered
Guided
Counted
Enrolled

Where we fit

Most help stops at the line. We push right through it.

Above the line a school is being found. Advertising, local search, social. That is what an agency sells, and it is where most help stops.

Below the line a family has asked a question and is waiting. At the first school we opened, six in ten of the families already lost were lost here, to silence. Nothing at the school was built for this part.

One school per area

There is room for one school near you. We would like it to be yours.

We take on one independent school within 25 km. Your advertising, your search results, your admissions board, all set up to win the families your neighbours are also chasing.

We won't sell that to the school next door.

Glowing city map with colourful location pins

How we start

Fix it.
Fill it.
Prove it.

In that order.

01

Fix it

Nothing gets lost any more. Every enquiry in one place, answered the minute it lands.

02

Fill it

Advertising and local search live across your area, and your first Open Day run properly.

03

Prove it

One report, every new family traced to what attracted them.

Proof

What we found when we opened the books at the first school.

1 231 enquiries sitting in the system. Not one of them had a next action booked. Four in ten had no email address at all. Six in ten of the families they had already lost were lost to silence, not to a competitor.

Published with the school's permission. This is roughly where most independent schools are, and almost none of them know it. Which is why the first phase is spent stopping the leak, not spending money.

Since then

109 enquiries in three weeks at R78 each, every one traced to what produced it. 89% of the families who reach an offer enrol.

No next action booked

1 231 of 1 231

No email address

4 in 10

Lost to silence

6 in 10

Two in ten chose another school. Fewer than one in ten on affordability.

What it's worth

This stops being a marketing decision fairly quickly.

The lifetime value of a student is their annual fee, for every year the family stays. Once you put your own numbers in, it becomes a business decision with a payback period, which is a much clearer decision to make.

At these numbers, every rand you invest this year comes back 16,4x over the time those students are with you.

Your numbers

Calculate your ROI
Our Charges (Monthly) · fixedR30 000

What that means

Student Lifetime ValueR1 966 271
All Students Lifetime ValueR5 898 813
Our Charges (Annual)R360 000
ROI (Months)12
Year 1Year 2Year 3Year 4Year 5
PayingFee's covered

After month 12, all our service costs are covered.

No promises we can't keep

Find out if we're the right fit for your school.

Thank you. We will look at your area and give you a straight answer within one working day.

We turn schools away when we can't do the job properly, or when another school nearby already works with us.

Within one working day.

Questions and close

Ask us anything. Then check your area.

We would rather answer the awkward questions now than in month three. The honest answers are in the FAQ below, including the two we get asked most: can you guarantee enrolments, and what happens if it does not work.

Find out if we're the right fit Score your school
Your team alone
A local agency
Doing nothing
Advertising and local search
MonthlyYes
RarelyPartly
UsuallyYes
No
Every enquiry in one place
GraniteYes
InboxPartly
No
No
Immediate first reply, day or night
AutomaticYes
Office hoursPartly
No
No
Same steps for every family
Every timeYes
DependsPartly
No
No
Every enrolment traced to its source
Every oneYes
No
Almost neverPartly
No
Software built for admissions
Three productsYes
BorrowedPartly
BorrowedPartly
No
Works for the school down the road too
NeverYes
n/aNo
UsuallyNo
n/aNo
YesPartlyNo

FAQ

The awkward questions, answered.

We would rather answer these now than in month three.

  • Can you guarantee us a number of enrolments?

    No, and be wary of anyone who does. What we guarantee is that you will know exactly what produced every one of them, which is the thing you have never had, and the thing that lets you decide next year with evidence instead of instinct.

  • What if we start and it does not work?

    [Blocked. Needs the review point and the exit terms.]

  • We already have someone doing our marketing.

    Then you are covered on some of it. In our experience nobody is covering the middle three of the five stages, and that is where the families go. We are happy to look at what is running and tell you honestly whether you need us.

  • Do you take over our advertising accounts?

    Never. The school owns the account, the card and the data, all of it, whichever way this goes. What keeps you with us is that it works, not that we are holding something of yours.

  • Can we just take the advertising part?

    No. Advertising on its own is the cheapest and least valuable part of this, and alone it produces enquiries that then get lost. It is all of it or none of it.

  • How much of our time does this take?

    Approvals. That is the honest answer. Work that is built but not signed off does nothing, so the one thing we will chase you for is a decision. The rest runs without you.

  • How long before we see something?

    The enquiry side goes live first, so you will see what is happening inside a fortnight. Open Days need six weeks to run properly, so the first one is planned around your calendar rather than ours.

  • Do you work with government schools?

    No. Independent schools only, one per area.

  • What does it cost?

    R30 000 a month for the Acquisition Engine. R10 000 for the Presence Engine if you take it, R40 000 for both. Media from R10 000, paid by the school on the school's own account and card. No setup fee.

Helping you
win enrolments.

Find out if we're the right fitScore your school